Our ranking is never for sale.
Here's exactly how Roamly keeps traveler recommendations independent — and what that means for the ads and affiliate links you'll see on the platform.
Last updated: April 13, 2026
The rules we follow — no exceptions
Rankings are based on traveler sentiment only
The system that generates and ranks recommendations does not ingest ad or affiliate data. Commercial signals are excluded entirely. A business's ranking reflects what travelers genuinely think — not how much it spends.
Sponsored content is always labeled
If something is sponsored or affiliated, it is marked clearly and placed in a dedicated area — completely separate from trust-based results. There are no unlabeled sponsorships, no ads disguised as recommendations.
Negative reviews cannot be suppressed
A business that claims a profile, pays for tools, or spends money on the platform has no ability to remove or hide honest traveler feedback. The review record is read-only to the businesses it covers.
Recommendations are explainable
AI-generated guides show the reasoning behind every pick — review quality, recency, fit for your trip type, and other factors. You can judge each recommendation yourself, not just take our word for it.
What goes into a Roamly ranking
Rankings are built from traveler signals — not business spend. The factors we use include:
- Review quality and volume, weighted toward recent feedback
- Traveler sentiment across multiple categories (food, service, value, atmosphere)
- Fit for your trip type, pace, and party composition
- Operational signals — opening hours, seasonal closures, accessibility attributes
Commercial signals — ads, affiliate relationships, business tier — are never included. A business cannot move up this list by paying us anything.
When we earn a commission — and how we disclose it
Some pages include booking modules — links to hotel search, tours, or activities through partners like Booking.com, Viator, and GetYourGuide. If you book through one of these links, Roamly may earn a commission at no extra cost to you.
These modules are:
- Clearly labeled as affiliate or booking links
- Placed in dedicated sections — never inside ranked results or Top Picks
- Present as a convenience for booking, not as a recommendation signal
The fact that we earn a commission through a partner does not affect where that partner's properties appear in recommendations. Affiliate data is not a ranking input.
How we handle advertising
Roamly may display ads to help fund the platform. Our commitments on advertising:
- Always labeled. Ads are marked as "Sponsored" so you always know what you're looking at.
- Never blended into recommendations. Ads are placed in designated areas — not inside Top Picks, guide sections, or ranked lists.
- Non-intrusive formats only. We do not use interstitial takeovers, pop-ups, auto-playing audio or video, or any format that interrupts your planning flow.
- Ad spend does not affect ranking. A business running ads on Roamly gets no ranking benefit from doing so.
Common questions
Can a business pay to rank higher?
No. Businesses can pay for tools — verification, response features, insights. Never for a better position in rankings. Ranking is determined solely by traveler sentiment.
Do affiliate links change what gets recommended?
No. Whether or not Roamly has an affiliate relationship with a partner has no bearing on where that partner's properties appear in recommendations. Affiliate data is excluded from ranking.
Can a business remove a bad review?
No. A paying business has no ability to suppress, hide, or remove honest traveler feedback. Businesses can respond to reviews publicly — that's it.
How will I know when I'm seeing an ad?
Ads carry a visible "Sponsored" label. Booking modules with affiliate links are clearly marked. There are no unlabeled sponsorships on the platform.
What if I think something violates this policy?
Contact us through the Contact page. We review every report and take policy violations seriously.
A platform you can actually trust.
These commitments are structural — baked into how the platform is built, not just written in a policy document.